We reimagined the way we value nature, so we could create products that work for the financial markets.
Regenerating and protecting nature is the No.1 priority on the planet right now. Our future depends on it. LOVE TO Be Bright Green makes it possible – in ways that work for nature, for buyers and for the people working on the land.
We bring capital to life.
Our products are backed by the most valuable assets on the planet.
Clean air, pure water, living soils, biodiversity and the effort to protect and regenerate nature while producing healthy food. This is living value. More valuable than gold, diamonds, oil or cash.
We call them Bright Greens and LivingShares™
What we believe
We can’t put a price on nature and wellbeing, because its value is immeasurable. It doesn’t make sense to separate natural capital into isolated parts. Humans are a part of nature.
Our current system values financial return at the expense of ecology – it values dead things rather than living things. We must value what’s essential and valuable for life. Humans need to take responsibility.
